The Magic Behind the Curtain: Marketing Automation Makes it All Happen [Infographic]

Monday, 4th August 2014

Source Marketo.com

Mobile loyalty features, appealing to UK smartphone owners - report

Monday, 4th August 2014

Two-thirds of UK adult smartphone owners would be interested in using a mobile wallet and the ability to collect loyalty points and redeem vouchers were the mobile wallet features of most interest.

"49% of respondents are interested in collecting loyalty points, 43% to redeem vouchers and 32% of respondents were interested in making payments up to GBP 20 (USD 31.25). Only 15% said the same for unlimited payments. These low percentages were likely due to trust issues."

More info here.

Europe: a new peak in card fraud losses - report

Monday, 4th August 2014

European card fraud losses for 19 European countries reached a notable EUR 1.55 billion in 2013.

"UK experienced GBP 450 million in losses, the highest level since 2008 and both France and Greece had higher ratios of fraud losses to card sales, at 7 basis points (.07%). The fastest growth of card fraud losses in Europe occurred in Russia, where losses jumped nearly 28% since 2012."

"The UK and France suffered 62% of the total fraud losses for the 19 countries in the fraud map, reflecting their higher rates of card usage, which make them targets for criminals. 10 of the countries saw a rise in fraud compared to 2012, while 9 stayed the same or saw reduced losses."

More info here.

Half of e-shoppers accuse e-tailers for security issues - survey

Monday, 4th August 2014

Half of customers who shop online blames the retailers for security issues.

"24% of those surveyed either experienced or saw a family member experience being on the wrong side of a fraudulent online transaction."

"43% of shoppers think to change passwords every 3 to 6 months, and 69% use different passwords at different websites."

More info here.

New director joins Bridge Community Farms

Monday, 4th August 2014

We are delighted to announce that Dr Jane Staley has joined the board here at Bridge Community Farms. Dr Staley is chief executive officer at Groundwork Cheshire. As a registered environmental charity, Groundwork Cheshire has over 30 years of experience working with partners to deliver successful community and education based projects across Cheshire & Warrington. Thank you Jane for joining us and sharing your expertise to help BCF.

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