10 Easy Ways to Improve Email Open Rates - infographic

Saturday, 11th October 2014

Source Nerdgraph.com

Canada: cross-border shopping is marginal in overall retail turnover in 2012

Friday, 10th October 2014

Canadian cross-border shopping from the US market is still marginal (1.7%) as compared to the overall figure of the retail industry.

"However, cross-border shopping by Canadians from the US market almost doubled between 2006 and 2012, according to data from the market research agency Statistics Canada."

"Canadians spent USD 4.7 billion for purchases from the US retailers in 2006. Apart from a decline in 2009, the total yield has increased every year since then, hitting USD 8 billion in 2012."

More info here.

12 Ideas That Every e-Commerce Marketer Must Test - infographic

Wednesday, 8th October 2014

Source Infographicjournal.com

UK: 59% consumers prefer online shopping to brick-and-mortar

Tuesday, 7th October 2014

59% of UK consumers prefer to make purchases online to the detriment of physical stores.

"Additionally, over 54% of consumers are aware of the fact that retailers are customising their website experience and only 1 out of 10 consumers claim there is low personalisation."

"Moreover, 60% of retailers claim that a personalised experience can offer more value for their company, but only 54% offer customised and personal user experiences on their ecommerce platform."

"Over 24% of consumers make an online purchase at least once a week, and over 79% make a purchase at least once per month. In terms of product browsing, 35% of retailers believe that consumers find their website through organic search, while only 49% of consumers use organic search as their main access point to new products."

"Only 13% of the surveyed retailers consider online sales are more personalised than traditional sales. By contrast, 60% of consumers think that online is more personalised."

More info here.

Spain: EUR 12.73 billion turnover in 2013

Tuesday, 7th October 2014

The Spanish ecommerce industry was worth EUR 12.73 billion in 2013.

"Moreover, it reached a turnover of EUR 3.43 billion in Q1 of the year, which means a 29.2% increase, as compared to Q1 2012. In Q4 2013, more than 54 million transactions were registered."

"In Q4 2013, there were 31.3 million inbound transactions made via ecommerce websites, which were worth EUR 1.49 billion and representing 43.5% of all transaction during that period. Most of these purchases (EUR 1.3 billion, 89.6%) went to the EU and to a lesser extent the US (EUR 63.9 million, 4.3%) and Central and Eastern Europe, Middle East and Africa (EUR 52.9 million, 3.5%)."

More info here.

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