Cross-channel marketing 2014: trends & opportunities [infographic]

Friday, 8th August 2014

Source Econsultancy.com

Brazil: m-commerce up to 84 % a year - report

Thursday, 7th August 2014

The number of Brazilians using mobile devices for purchase of products and services has increased with 84.2 % over the last 12 months.

"In June 2013, mobile transactions represented 3.8 % of the total e-commerce in Brazil — by June 2014, that number had gone up to 7 %. During that period, 2.89 million transactions were carried out, the equivalent of USD 497 million, according to the report WebShoppers by consultancy firm e-Bit. The key segments are fashion and accessories with 18 % of all sales, followed by cosmetics and health products with 16 % and electronics with 11 %."

"In Brazil, the lack of readiness for mobile, the precarious 3G coverage and low penetration of residential Wifi are the main hurdles for further development of mobile commerce in the country."

More info here.

Canada, Australia rank highest in cross-border ecommerce choices

Wednesday, 6th August 2014

Canada (84%) and Australia (54%) are US retailers’ top choices for cross-border ecommerce, Japan and New Zealand (39% each) come next in line.

"60% of Canada’s online shoppers buy from US merchants and 37% of the world’s cross-border shoppers are Canadian."

"7 out of every 10 online purchases made in Canada are from merchants outside the country."

"Australia’s ecommerce market is not subject to import tariffs or duties on any item under AUD 1,000 Australian. Consumers there also have high levels of disposable income, and goods sold at retail are expensive due to labor costs."

More info here.

Mobilising Print Media – New Paths for Direct Response [Infographic]

Wednesday, 6th August 2014

Source Smartinsights.com

E-commerce will account for 8% of Saudi retail by 2015 [Infographic]

Tuesday, 5th August 2014

Source Wamda.com

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