According to this Facebook is waiting for Irish regulatory approval for providing financial services in the form of remittances and electronic money.

"The approval from the Central Bank would enable the social network to offer consumers the possibility to store money on Facebook and use it to pay and exchange money with others, according to several people involved in the process, cited by the same source. By becoming an “e-money” institution, Facebook would issue units of stored monetary value that represent a claim against the company. This e-money would be valid throughout Europe via a process known as “passporting”."

"The money transfer project signals a strategic shift for the company, which makes most of its money from advertising. It also comes as other internet groups in particular, China’s Tencent and Alibaba, race to turn their websites into mobile payment platforms."

"Facebook has also discussed potential partnerships with companies that provide international money transfer services online and via smartphones. These include TransferWise, Moni Technologies and Azimo."

"In 2013, the company facilitated USD 2.1 billion worth of transactions, almost exclusively from games, according to documents filed with the Securities and Exchange Commission. Facebook takes a fee of up to 30% for such payments, and these fees account for about 10% of its revenues."

"E-commerce might be convenient, but there’s nothing quite like a mall day with friends. To unlock sales growth online, the founder of a new startup hopes to recreate the group shopping experience by better integrating social media."

"Platforms like Facebook and Pinterest can be a powerful driver of purchases. Average orders made by users coming from these sites can range from $40-$80 apiece, according to a recent study by research firm Monetate. Still, conversion rates from social lag behind email and web search."

Average Order Value By Social Referrer and Conversion Rates by Source

Source: Monetate, Ecommerce Quarterly, 2013

"Major retailers have taken notice and last year eBay and Amazon were among the first to embed their own social e-commerce tools directly into their websites. Soon after, other big names followed, such as QVC, Sears, Nike and Sephora. But it can be harder for small shops to compete since big names have the manpower to build custom social e-commerce experiences."

"Enter Blucarat. Launched last year, this patent-pending platform activates social engagement between shoppers directly on retailers’ websites, so users can connect with friends, sharing photos and shopping advice, chatting and viewing trending products – all in real-time, right on the retailer’s website."

"Companies upload Blucarat’s ‘Social Bar,’ a toolbar, to existing web layouts. The tool was designed to be an easily installable enterprise solution for niche, startup or smaller retailers, says Tom Kwon, the company’s chief executive officer and founder."

"Users on sites with Blucarat, on the other hand, can always go shopping with their brutally-honest-but-trusted shopping buddies online. If they aren’t logged on, they can always turn to a fellow-shopper in the same section for an opinion. Shoppers can also virtually stroll through an online store’s ‘Trending Products’ section and find what other shoppers are commenting on and viewing most and why."

"The tool isn’t a fit for every retail category online. “Blucarat isn’t for sellers of milk and eggs,” says Kwon. Still, categories like electronics, camping gear, DIY home improvement products, health and beauty seem to be where social comments matter most.  “If the brand has a product where there are multiple ways to use that product with various combinations, then that’s where opinions matter.”"

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According to E-commerce Facts, 87% of consumers who can't read English don't buy products or services at English-language websites.

"This was revealed in Common Sense Advisory's recent report based on a survey of 3,002 consumers in non-English-speaking countries, including Brazil, China, Egypt, France, Germany, Indonesia, Japan, Russia, Spain, and Turkey. We conducted this 10-nation poll in the official language of each country. The report is titled:  "Can't Read, Won't Buy," updates our oft-cited 2006 report on global consumer buying preferences."

"These findings contradict the longstanding assumption that many people on the web feel comfortable enough using English to buy products and services. 55% of the 3,002 respondents buy only at websites where information is presented in their language. For those with limited English, the preference for mother-tongue purchases increases to 80% or more. Key findings include:

• 60 percent  rarely or never buy at English-language sites.
• 56 percent either spend more time on sites in their own language than they do in English -- or boycott English-language URLs altogether.
• Local-language preferences vary by country. The percentage of those who buy only at local-language websites jumps to more than 70percent of consumers in Japan. Other countries with more than half of survey-takers favoring purchases at properties in their language include France (61percent), Turkey (61percent), Germany (58percent), and China (54percent).
• Global brands can trump language, causing prospects to choose such products over one with information in their native tongue. Nationalities that are most infatuated with global brands despite the language hurdle are the Egyptians and Chinese. Those least won over are the Germans, Turks, and Japanese."

According to this, in 2013, online sales in Turkey jumped 40% as compared to 2012, with over 50,000 ecommerce portals operating in the country.

"The findings of Turkey B2C Ecommerce Report 2014 indicate that the boost in ecommerce was led by the growing internet and mobile penetration, as well as developed logistics and high bank card use. Results show that 50% of the Turkish population use the internet, the highest percentage registered in a European country, falling on second place only concerning the amount of hours spent online (30 hours per user)."

"Research also reveals that internet users in Turkey are the youngest in Europe, with an increased interest in B2C ecommerce websites. A quarter of all internet users shop online, a share that grew slightly from 2012. The percentage of female internet users is growing, even though there are still more male online shoppers than female. Credit card is the preferred payment method in B2C ecommerce transactions."

The Switzerland-based ecommerce association NetComm Suisse has joined Ecommerce Europe, the European umbrella organization for ecommerce consisting of associations and companies selling products and/or services online to consumers.

"Founded in June 2012, NetComm Suisse is the Swiss association of ecommerce operators and digital communication. NetComm Suisse supports the expansion of the sector, sustains associated business development and strengthens consumers’ confidence towards the online sales channel through trainings and seminars, events and workshops, lobbying activities and financing and promotion of research."

"According to recently published facts and figures by Ecommerce Europe, which were conducted in collaboration with NetComm Suisse, the Swiss online environment is a strongly developing market. Just over 5.2 million Swiss citizens bought goods and services online, with a total online sales of EUR 9.1 billion in 2012. This equals an increase of 15.5% compared to 2011. Ecommerce in Switzerland was expected to grow by almost 12% to EUR 10.2 billion in 2013."

"The Swiss are shopping outside of their national borders due to the relatively high prices in Switzerland, paired with the fact that each region in Switzerland borders a country with the same official language: France, Italy, Germany and Austria. Swiss shoppers spent EUR 7.3 billion online and offline in other countries in 2013."

Source here.