IBM to allegedly use click patterns to identify fraud

Tuesday, 3rd June 2014

IBM has allegedly patented a system which analyses users’ click patterns to detect fraud online.

"The company has declared that by using this system will be easier to detect thefts by identifying the areas of a page that users click on and whether they navigate with a mouse or keyboard or by analyzing the way they swipe through screens on a smartphone or tablet. The technology could identify sudden changes in online behaviour, which would then trigger a secondary authentication measure, such as a security question. It would work on a mobile device or computer."

More info here.

E-commerce payment preferences - current and expected - Infographic

Monday, 2nd June 2014

Racounter.net published an inforgraphic on subject of e-commerce payment preferences.

Infograpfic available here

DHL to focus on logistics for a future borderless ecommerce trade in the EU

Monday, 2nd June 2014

DHL, a global shipping company, aims at developing the current logistics infrastructure to boost EU’s ecommerce business beyond the region`s country borders.

"According to Andrej Busch, CEO DHL Parcel Europe:

  • online retailers just needed to be able to get a product or service to an online buyer and the only requirement was enough infrastructure to enable shipping
  • the second step was scalable infrastructure
  • the shipping cost of an item had to be kept at a low rate in as much as to be still profitable to send it to a shopper, especially for the sale of consumer electronics online
  • scalable infrastructure requires logistic density and delivery volume, which are features of more mature logistics networks
  • online fashion required a convenient return policy infrastructure solution"

"Logistics will head towards the solutions for FMCG and grocery retailers who ship perishable, chilled and cheap items. DHL already provides grocery e-retailers with solutions such as the multi-box, which is a recyclable box that keeps items chilled until a customer can come home. The box can then be left out for a DHL courier to retrieve. DHL’s agenda for the future is to further export its logistics solutions to other European countries. The German logistics company is pooling existing European delivery networks (Benelux, Poland and Czech Republic) not just to introduce the infrastructure necessary for ecommerce, but as Andrej Busch emphasized, to seize on the chance to bring the idea of a united European Union market to life."

"While there are no customs or tangible borders between EU member states, individual European countries still behave like islands. Cross-border shipping is still expensive and people tend to buy domestically."

More info here.

6 Opportunities in Ecommerce from Retail Experts - Infographic

Friday, 30th May 2014

Source Cpcstrategy.com

Five tips for using behavioural analytics to combat fraud

Thursday, 29th May 2014

Fraud is becoming increasingly widespread since the dawn of ecommerce and as it becomes more and more sophisticated, we need greater visibility to fight malicious activity on our websites. Fraudsters’ warfare is based on deception, but the same data-led ideas that help us improve customer experience can be turned to unravelling fraud and disputes.

"1. Use behavioural analytics to detect suspicious customer activity

Behavioural analytics have become a vital part of meeting growing expectations of customer experience. Businesses are now able to collect and analyse vast amounts of information on why customers may have abandoned a transaction, what types of content make customers buy or convert, and how visitors behave on different devices. Analysing this data can help them understand customer behaviour and improve the quality of experiences across devices and channels."

"2. Take advantage of advanced forensic software tools that will help you replay website user sessions through the eyes the potential fraudster

Forensic investigations can explore the whole stream of data traffic, look for unusual behaviour or patterns in account numbers, IP addresses and email addresses, credit cards numbers and the items purchased. Ideally, security researchers will be able to replay malicious site visits through the eyes of the enemy."

"3. Act quickly to understand the full impact of the breach

Once a breach is discovered, businesses must act quickly to understand and be able to report on the potential full impact. Which accounts were breached? What personally identifiable information was displayed – and to whom?

Often, fraudsters do things that are not transactional in nature – i.e. there are no data changes on the backend. So, what is the harm? If personal data was obtained, this can be very dangerous because it may be used in subsequent attacks."

"4. Notify the affected parties while causing minimal disruption to the brand’s reputation

When an attack succeeds, businesses must also notify all affected parties. However, remedial action can be even more damaging. If the company doesn’t know what information was disclosed, then it has to notify its entire user base, which can be very public, embarrassing, and expensive."

"5. Continue using tools to identify potential data breaches in near real time

Identifying and understanding fraudulent activity before it gets out of hand is never easy, but businesses now have the tools they need to help them monitor all customer activity and replay customer sessions instantly as and when needed. By keeping a constant record of what is happening on your site, the scope of data breach remediation can be contained to the truly affected parties to avoid unnecessary publicity that will be a detriment to the brand."

More info here.

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