UAE: customers are still reluctant to online shopping - survey

Tuesday, 29th April 2014

According to this, UAE’s online shopping still faces impediments, as in the past 3 months, 43% of the customers have abandoned their online shopping cart and, hence, the purchase has not been made.

"From the 43% figure, 31% have decided against purchasing because they have found the product cheaper elsewhere and 26% distrust the ecommerce sites themselves for adding extra fees at checkout."

"On average, online shoppers in the UAE purchase around 5 items every 3 months and that consumers are complaining that prices through ecommerce sites do not represent significant cost savings."

"35% of those who have shopped online in the past 3 months have used their smartphone to make a purchase, and just 23% prefer to use their tablet for ecommerce transactions. The Index also reveals that whilst 57% of online shoppers have used their credit card to shop online in the last 3 months, cash on delivery is nearly as popular, used by 48%."

Social Sign-on : the implications for Ecommerce sites - Infographic

Tuesday, 29th April 2014

Source Smartinsights.com

More info here. And on Janrain.com.

 

Vietnam: ecommerce sales on the wave of consistent increase - report

Monday, 28th April 2014

According to this, Vietnamese online shopping has registered a considerable increase in 2013, with total revenues reaching USD 2.2 billion, or up by 314% by comparison with 2012.

"Online purchase average was USD 120 per capita in 2013."

"The significant growth rate of internet users, which has been triggered by the rapid development of the country’s ecommerce, has determined VECITA to revise its 2015 forecast for the sector from USD 1.3 billion to over USD 4 billion in revenue."

"The current internet-connected population surpasses the 30 million barrier, and about 40%-45% of the total population is forecasted to use the online channel by 2015. VECITA has foretold that every Vietnamese person will spend at least USD 150 on ecommerce purchases on a yearly basis."

"Still, with a population of 93 million projected for 2015, about 65% to 70% of the population with an internet connection will generate from USD 4.08 billion to USD 4.3 billion in online shopping revenue."

"The popular online products were clothes, shoes and cosmetics, making up 62%. The second most popular categories were technology products with 35% followed by household products with 32% and air tickets with 25%."

"Cash was a major payment method in online transactions with 74% of respondents opting for it and 41% transferred via banks. 11% used bank accounts, 9% resorted to mobile and game cards, and only 8% used electronic wallets."

How Does Web Page Speed Affect Conversions? - infographic

Friday, 25th April 2014

"Performance has only recently started to make headway into the conversion rate optimization (CRO) space. These inroads are long overdue, but still, it’s good to see movement. In the spirit of doing my part to hustle thing along, here’s a collection of infographics representing real-world examples of the huge impact of page speed on conversions."

Source Web Performance Today

Mix and match: the benefits of mixing fraud detection models

Thursday, 24th April 2014

Crossborder Ecommerce published the article about the benefits of mixing fraud detection models.

"Merchants looking at cross-border expansion, or those already trading overseas, need to think carefully about their choice of fraud detection model to support sales growth and manage risk in new markets. As with any other component of the fraud strategy, flexibility is important for establishing an effective solution."

"Broadly speaking, merchants tend to favour either a Pass/Fail strategy – where an order is instantly approved or rejected by an automated fraud screening engine – or a Manual Review approach – where suspicious transactions are held for a final decision to be made by an order verification team."

 

cross-border expansion and fraud detection

Source Crossborder-ecommerce.com

"The Pass/Fail approach can work very well for merchants experiencing low decline and chargeback rates and higher false positives. A Manual Review strategy, on the other hand, provides greater flexibility and potential to realise additional revenue, but increases demand on resources."

"A growing number of cross-border merchants are finding that a mix of fraud detection models can best meet their requirements. Here are two examples of a mixed model approach:

  • Example 1:

A US retail merchant sells and ships fashion accessories in the US, Canada, Europe and China. The merchant has a domestic review team implementing a Manual Review fraud detection model for US and Canadian orders. Language barriers, limited verification tools and local market data, time zone differences and resource limitations all make this approach difficult and more costly for their overseas operations. As a result, the merchant operates a secondary Pass/Fail model for orders originating from Europe and China. This approach has enabled the merchant to successfully reduce the risk of fraud internationally while keeping the cost of manual reviews to a minimum.

 

  • Example 2:

Another online merchant selling electronic products, including high cost items such as tablets, computers and cameras, has very few resources available to review orders manually. This merchant deploys a Pass/Fail model for all mid-to-low cost orders and a secondary Manual Review model for high value orders. This allows the merchant to review high risk but potentially profitable orders, while maximising mid-to-low value transactions."

 

"An inappropriate fraud detection model can be very damaging so it is important that each merchant selects the approach best suited to their individual business, and to their domestic and cross-border expansion plans. An experienced ecommerce risk analyst can help to provide guidance to merchants on how to implement an effective solution that manages risk exposure while meeting sales and customer service goals."

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