What influences purchase of your product or service? [Infographic]
Serbia: online banking penetration rate shows 5% - survey
Tuesday, 12th August 2014
Serbian online banking penetration rate amounts to 5%.
"Among those involved in the survey, 57% have a feature phone, 37% have a smartphone, 9% have a tablet, 51% have a PC whereas 12% claim they have no internet connection."
"In 2010, the online banking penetration rate in the country pointed at 2%."
More info here.
86% of UK shops support m-commerce - report
Friday, 8th August 2014
86% of the shops in a recent study responded that they support mobile commerce by offering an optimised site for different browsers, or have a shopping app available for download.
"The UK, the status of mobile commerce in the UK is not just demonstrated by the shops’ behaviour, British consumers being also the frontrunners when it comes to mobile shopping, making up 40% of the entire European mobile revenue."
"France and Spain are not far behind the UK with 74% of shops in the study offering mobile shopping. In other European countries, the results were lower, with Germany at 68%, and in Poland and Italy lower still with just 46% and 50% respectively."
More info here.
Cross-channel marketing 2014: trends & opportunities [infographic]
Brazil: m-commerce up to 84 % a year - report
Thursday, 7th August 2014
The number of Brazilians using mobile devices for purchase of products and services has increased with 84.2 % over the last 12 months.
"In June 2013, mobile transactions represented 3.8 % of the total e-commerce in Brazil — by June 2014, that number had gone up to 7 %. During that period, 2.89 million transactions were carried out, the equivalent of USD 497 million, according to the report WebShoppers by consultancy firm e-Bit. The key segments are fashion and accessories with 18 % of all sales, followed by cosmetics and health products with 16 % and electronics with 11 %."
"In Brazil, the lack of readiness for mobile, the precarious 3G coverage and low penetration of residential Wifi are the main hurdles for further development of mobile commerce in the country."
More info here.
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