Poland’s e-commerce sales are expected to rise from 4-5% of total retail sales at the moment to 9-10% in 2020, while more optimistic experts forecast a spike to 15%.

"From May 2013 to May 2014 as many as 63% of e-shops in Poland increased the value of online sales."

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Source Getelastic.com

Source Mediabistro.com

Belgian ecommerce is not on the same track with surrounding countries and is rather seen as a playground for international companies which take in more and more ground.

"Despite this aspect, local e-tailers may develop more ecommerce opportunities for clients that are currently not being satisfied with other services. Furthermore, those local retailers with physical stores could use their outlets and available expertise to offer more service to customers. The dominance of foreign retailers is seen as an advantage for local sellers."

"Presently, ecommerce represents 3% of total retail sales, whereas the European average is about 5%. Still, 35% of Belgian orders are made from foreign web shops."

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In Q1 2014, the Dutch online expenditure reached EUR 3.63 billion, which represents a market share of 22% for the online retail industry.

"Out of the EUR 3.63 billion, 58% were spent on services and the remaining share was for product purchases. More than three-quarters of the 26 million online purchases were physical products, such as clothes, telecom and toys. A total of 6 million online transactions (23%) can be traced to purchases of services, such as tickets for attractions and events, flights and package holidays and insurances."

"In the same interval, consumers spent most on seat-only airplane tickets and accommodation. Media and entertainment is the largest market segment, in terms of online purchases, with 6.88 million, a segment which includes music downloads and paid apps."

"76% of the Dutch population aged 15 years and older made one or more purchases via internet in Q1 2014. This translates into a total of 10.5 million online purchasers, out of which a quarter of a million made their first purchase via internet. The proportion of the Dutch population that purchases online time and again has now exceeded the 90% mark."

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