"Since 2010, the ecommerce industry in Italy is experiencing a double-digit growth every year. This year it will probably grow by 17%, so the ecommerce industry in Italy will be worth 13.2 billion euros. Another thing that’s growing very hard is mobile commerce. In two years it grew from 164 million to 1.2 billion euros."

"There are as many as 20 million Italians who at least once in their lives bought something online. Over 16 million have made an online purchase in the last three months. And there are 9.4 million regular e-shoppers, who buy online on a monthly basis. This laster number increased by slightly 20% in the last year."

"Mobile ecommerce reached 637 million last year, but in 2014 it’s expected to grow further by 85%. This way the mobile ecommerce industry will probably reach 1 billion euros at the end of this year. Also, purchases made via smartphones and tablets will reach 19% of total ecommerce in 2014."

"Online orders in Italy are mostly paid at the time of order and only 14% is paid upon delivery. The average value of an online order is about the same between men (€80) and women (€78)."

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"An astounding $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers."

"Shopping cart abandonment is growing. The data shows that around three-fourths of all shopping carts will be abandoned by online shoppers this year."

"Here are some key points that can help retailers develop strategies to recover lost sales: 

• Retailers can reduce the rate of abandonment and increase conversions by streamlining the checkout process and also by retargeting shoppers with emails after they've left a website. Initial emails, sent three hours after a consumer abandons a cart, average a 40% open rate and a 20% click-through rate, according to Listrak. 
• More broadly, an abandoned shopping cart should be seen as part of the increasingly complex series of steps a consumer might take before finally making a purchase, and a strong indicator of consumer interest in a product or a brand. Technology that helps retailers collect and leverage online shopping cart data is likely to be a worthwhile investment. 
• Shopping cart abandonment is increasing, and will continue to do so as more consumers shift to online and mobile shopping. In 2013, as many as 74% of online shopping carts were abandoned by shoppers, according to data shared with BI Intelligence by e-commerce data company, Barilliance. That abandonment rate is up from 72% in 2012, and 69% in 2011.
• An abandoned shopping cart does not automatically translate to a "lost sale," since three-fourths of shoppers who have abandoned shopping carts say they plan to return to the retailer's website or store to make a purchase, according to data from SeeWhy. Online-only retailers are at a disadvantage to "omnichannel" retailers in this respect because they have fewer channels through which to recover lost sales."

Source Appeagle.com

Source Getelastic.com

Source Dazeinfo.com