E-Commerce lobbyist E-Commerce Europe expects European e-Commerce to reach € 311.6 billion in 2012. This means the total revenue would be up with 19%.

"The EU28 (including Croatia, joining the EU as of 1 July 2013) reached €276.5 billion, or 88.7% of total European e-sales, a growth of 18.1%. Ecommerce Europe figures are compiled in cooperation with various e-commerce associations around Europe and in cooperation with GfK."

"The European e-commerce industry is clearly dominated by three leading countries: the UK (€96 billion), Germany (€50 billion) and France (€45 billion). The total of €191 billion of these three countries together represents 61% of the total European B2C e-commerce sector and 69% of the EU28."

"The total Gross Domestic Product (GDP) of Europe in 2012 is estimated to have reached €16 trillion, of which the GDP of the EU28 was just over 80 per cent. Ecommerce Europe estimates the share of the European Internet economy at 3.5%, a percentage that is set to double by 2016 and to triple by 2020 given the fact that the Internet economy grows much faster that the economy in general."

"Ecommerce Europe estimates the number of B2C websites to have grown to 550,000 at the end of 2012, growing at a pace of 15 to 20% per year and set to grow even more given the growth foreseen in the upcoming markets in the South and the East such as Spain, Italy, Poland, Russia, Ukraine and Turkey, where B2C e-commerce is rapidly closing the gap with the more mature markets in North, West, and Central Europe."

GlobalWebIndex data from the last quarter of 2012 "indicated Russia as the fastest growing e-commerce market in Europe, with 19.59% growth between Q2 2012 and Q4 2012".

Audrey Ottevanger, country manager for Malaysia and Philippines at PayPal, has some interesting observations on SMEs and cross border e-Commerce. "Ottevanger said that the global market has made cross-border e-commerce a rising force in Malaysia’s foreign trade sector, offering millions of enterprises, most of which are SMEs, a brand-new business model to expand beyond the domestic market. Today, SMEs in Malaysia face tough competition from larger players, as well as high operating costs. They also typically have less market visibility and do not have the capital to spend on expanding physically across borders. ... As the world becomes increasingly connected, the option to buy and sell online presents the opportunity for businesses looking to move beyond traditional brick-and-mortar environments, and tap into new channels of revenue with existing product lines which may be in demand globally. “This is why we believe that in order to stay successful, they need to expand overseas by engaging in cross-border trade online. Enabling SMEs has always been a core part of PayPal’s business and we are well positioned to help them overcome these barriers and explore additional revenue streams by growing cross-border,” she said."

Jones Lang LaSalle EMEA Research has published a white paper A new logistics real estate landscape – The impact of multi-channel retail on logistics. Alexandra Tornow sums up the opportunities – and understand the challenges – that arise with the evolution of e-commerce in the logistics real estate sector:

"The five main reasons the European logistics real estate investment market will benefit from growing e-commerce:

1. The modern customer is driving the future of supply chains with information such as prices, quality and availability of products only a click away. The shift in logistics behind these evolving supply chains is becoming the backbone in delivering the best multi-channel customer service. As a result, logistics real estate will become increasingly attractive to a wider range of investors.
2. Occupier requirements for large fulfilment centres are now more prevalent in the mature markets – a trend that is not only driven by the pure online giants such as Amazon or Zalando (the German fashion e-tailer). Requirements are coming also from other retailers or 3PLs who are currently re-organising their supply chains to respond to an increase in e-commerce related contracts. The latest evidence arrives with news of the ground-breaking delivery of a 175,000 sq m logistics centre in Erfurt (Germany) for German bookseller KNV. The centre will be able to service around one quarter of the whole German market for KNV and will employ around one thousand permanent employees.  As online sales and multi-channel retailing is gathering pace and the pressure of short delivery times is increasing, requirements for logistics mega-centres will continue to grow.
3. Occupier demand is also significantly intensifying for parcel hubs and cross dock centres. These buildings facilitate the throughflow of parcels at close proximity to large urban areas, ports and airports. As such they have a high strategic importance in the e-commerce supply chain. These centres are smaller in size than e-fulfilment centres, generally between 10,000-20,000 sq m – thus providing an investment size that is appealing to investors.
4. Parcel hubs and sortation centres do not only provide a crucial support in online delivery they also benefit from the growing importance in city/urban logistics – another phenomenon currently driving floorspace demand for these facilities.
5. Changing building requirements and location strategies are driving development activity for this new type of building. This in turn is leading to increasing liquidity in the wider logistics real estate market."