Forrester predicts that increasing ease among Canadians to buy cross-border will lead to US-based e-shops pushing local e-shops out. "About 68 per cent of the online shoppers surveyed said they have shopped at a web store based outside Canada. Of those, 72 per cent said it was because they couldn't find what they were looking for from a Canadian e-tailer, and 59 per cent said cheaper prices contributed to their decision to buy abroad."

Design site Fab.com aggressively expands its EU e-Commerce by rolling out in France and expanding its activities in other markets. WSJ: "According to CEO Jason Goldberg, the company is on track to do nearly $100 million in sales this year. “Not bad, since we only launched in Europe at the end of last year,” he said."

Zalando offers e-Commerce in fourteen European countries. In Spain their Internet traffic is booming. An analyst writes: "Free delivery, free returns, 30-day returns guarantee and a free helpline. It´s the first time that I´ve visited an e-commerce which is selling in Spain with all this so confident and attractive claims calling to buy. ...  I think this marketing strategy is which the Spanish market was needing for to stimulate the e-commerce sales in a similar ratio to other European countries. Zalando is a clear, confident and direct “buy here my friend” online retailing without conditions and brakes to the purchase."

While the German consumers are optimistic the Spanish, Portuguese and Italian consumers are hit hard by the crisis. All European consumers look for cheap alternatives and e-Commerce is "the ideal instrument" to do so.