In a recent presentation (March 2013) Janine Nöthlichs, Editor-in-Chief of E-Commercefacts.com came up with interesting figures on European online consumers as % of the online population:

• France 2011: 63%, 2016: 76%
• Germany: 2011: 69%, 2016 81%
• Italy: 2011: 36%, 2016: 47%
• The Netherlands: 2011: 75%, 2016: 85%
• Spain: 2011: 41%, 2016: 58%
• Sweden: 2011: 72%, 2016: 86%
• UK: 2011: 75%, 2016: 85%

According to her presentation the European e-Commerce market equals 305 bn euro in 2012 (up 20% since 2011). The European e-Commerce market has overtaken the US e-Commerce market (280 bn euro in 2012).