Source Econsultancy.com

App engagement, measured by launches, was 88% higher on average among mobile app users worldwide who had enabled push messages.

"Ecommerce exceeded all the others with a 278% increase in launches among users with push notifications enabled vs. disabled. Localytics noted that personalized and targeted messages from ecommerce apps, such as reduced prices on items of interest, could drive engagement and interaction."

"Music also fared well, with 177% higher engagement among push message users, and travel as well as food and drink both joined the over 100% club, too."

"Push notifications also improved app retention. Users who had enabled push messages were between two and three times more likely to launch the app over the four months post-download. And compared with Localytics’ figure of one in five apps being used just once, this study found much lower abandonment rates after one-time use among push users: 11%. Meanwhile, more than half of push-enabled users (53%) accessed an app 11 times or more after download, vs. 38% of non-users."

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In terms of their markets and their business models, the vast majority of companies surveyed are under significant pressure from the shift to digital.

"The landscape for brands has been fundamentally altered. The rise of the mobile-first, always-online consumer has meant companies have had to adapt or in many cases completely relearn what they previously knew about marketing."

"The digital age has brought new companies to the fore, thriving in an environment they helped to nurture and further revolutionise, but even these would companies wouldn’t be so blasé to say that they are perfectly comfortable with continued shifts towards an always-on lifestyle. 4% say that ‘little has changed’ in their sector over the last several years."

"19% are driving that change and more than 40% are working to adapt to it despite feeling challenged. But for 36% of the consumer enterprises we studied, market shifts have left them feeling ‘under pressure and vulnerable."

"55% of mainstream companies say that they’ve already created some fluidity in roles and lowered silo walls to a significant extent."

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49% of internet users worldwide felt vulnerable while shopping online or making online transactions.

"42% of users would use online payment systems more often if they felt they were protected from cyber fraud."

"62% of users fear financial fraud on the internet, while 40% of those who make payments online are sure that even the official mobile applications offered by financial companies require more protection before they are truly secure. In addition, 37% of users report terminating a financial operation in the middle of the process because they were unsure about the security of the transaction."

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Almost half (48%) of UK online shoppers have made an online purchase with a retailer based outside the UK.

"Price and availability are the main reasons why UK online consumers prefer cross-border shopping. 60% of the respondents who have shopped cross border claim that they choose to purchase with a retailer outside of the UK because of better prices, while another 60% said that they made the purchase because they could not find the product they wanted in the UK. Another 18% stated their purchase decision was driven by better products on offer."

"Clothing, footwear and jewellery are the most popular items with UK shoppers to purchase from a retailer aboard, followed by music, books and gifts - items whose size and weight are not likely to add too much to any costly delivery charges.The results reveal that the majority of UK consumers spend up to GBP 50 per transaction with international retailers. Two thirds (64%) of cross-border shoppers who have purchased clothing, footwear or jewellery have spent up to GBP 50, whilst a similar number (68%) have spent a similar amount with retailers outside the UK when purchasing gifts."

"Delivery charges and timescales still remain the biggest barriers for people purchasing overseas."

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