A History of Social Media Advertising - INFOGRAPHIC

Thursday, 23rd October 2014

Source Mediabistro.com

#Halloween E-Commerce: How Much Do People Spend to Celebrate October 31st? - INFOGRAPHIC

Thursday, 23rd October 2014

Source Searchenginejournal.com

US: 70% of consumers prefer online shopping to meetings - survey

Wednesday, 22nd October 2014

Over 70% of customers would rather get out of a business meeting in order to buy products online or would shop in their mobile device or laptop during the meeting.

"Moreover, 73% of the respondents claim that they shop on Cyber Monday and over 90% of the consumers are influenced by Cyber Monday, reportedly due to advertising done by retailers."

"In 2013 Cyber Monday Sales were greater than Black Friday sales and this trend is predicted to continue in 2014."

"Almost half of the surveyed consumers (46.39%) said that they shop in the morning. Others either do it in the evening (29%) or the afternoon (25%). Over 40% said that they shop online daily, while 30% said they shopped online at least once a week. On the other hand, only 7 respondents said that they do not shop online. 75% of the consumers said that what they value the most is the ability to buy groceries online whereas clothing ranks second, and electronics take third place."

More info here.

7 Email Marketing Myths - Infographic

Wednesday, 22nd October 2014

Source Smartinsights.com

Global online shopping growth pace is lower than anticipated - report

Wednesday, 22nd October 2014

The pace of global online shopping growth is slower than expected.

"Moreover, regular and frequent online purchasing, defined as buying online most days, has increased from only 5% in 2011 to 7% in 2014"

"Brick-and-mortar retail continues to play a central role in the purchase decision, with 65% of internet users surveyed reporting that they visited physical stores to get informed about their purchase. Additionally, 6 out of 10 people use mobile phones or tablets when visiting physical outlets and the number of people who purchase online infrequently [classed as once a month] has grown from 59% to 89% since 2011."

More info here.

The pace of global online shopping growth is slower than expected, according to the ‘Connected Shopper’ report issued by the activation agency Geometry Global.

Moreover, regular and frequent online purchasing, defined as buying online most days, has increased from only 5% in 2011 to 7% in 2014, sys-con.com reports.

Brick-and-mortar retail continues to play a central role in the purchase decision, with 65% of internet users surveyed reporting that they visited physical stores to get informed about their purchase. Additionally, 6 out of 10 people use mobile phones or tablets when visiting physical outlets and the number of people who purchase online infrequently [classed as once a month] has grown from 59% to 89% since 2011.

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