74% of UK adults have bought goods or services online in 2014 (compared to 53% in 2008) and 53% adults bank online.

"There is a risk coming from a section of society that is excluded simply because they don’t have credit or debit cards."

"81% of shoppers who have been refused credit feel there is a negative stigma attached to it. A shocking 27% of online shoppers who have been refused credit reported feeling like outcasts from society."

"33% of online shoppers being unaware that you can buy goods online without a bank account or credit card, while 53% complained about a lack of payment alternatives from online retailers."

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Source Smartinsights.com

Serbian online banking penetration rate amounts to 5%.

"Among those involved in the survey, 57% have a feature phone, 37% have a smartphone, 9% have a tablet, 51% have a PC whereas 12% claim they have no internet connection."

"In 2010, the online banking penetration rate in the country pointed at 2%."

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86% of the shops in a recent study responded that they support mobile commerce by offering an optimised site for different browsers, or have a shopping app available for download. 

"The UK, the status of mobile commerce in the UK is not just demonstrated by the shops’ behaviour, British consumers being also the frontrunners when it comes to mobile shopping, making up 40% of the entire European mobile revenue."

"France and Spain are not far behind the UK with 74% of shops in the study offering mobile shopping. In other European countries, the results were lower, with Germany at 68%, and in Poland and Italy lower still with just 46% and 50% respectively."

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Source Econsultancy.com