France: online sales reached EUR 13 bln in Q2 2014
Tuesday, 7th October 2014
French B2C ecommerce sales reached EUR 13.3 billion (USD 17.7 billion) in Q2 2014. This represents a 10.5% gain, as compared to Q2 2013.
"Average order value reached EUR 82 (USD 109.33) during Q2 2014, 3% lower than in Q2 2013."
"Moreover, the buying rate rose 7% year-over-year. As a result, the average spend per digital buyer in Q2 2014 was EUR 488 (USD 650.67), up from EUR 472 (USD 629.33) in Q2 2013."
"As to ecommerce, the share is growing by roughly 1% per year. In 2013, digital sales represented an estimated 8% of retail sales in France, excluding food and groceries. Mobile buying transactions value jumped by 52% in the year to June 2014."
"In 2014, in France, 67.7% of online users aged 14 and older will make a digital purchase, a slightly higher proportion than the regional average of 65.2%."
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